THE USUAL SWEETENER
Refined sugar
- Highly refined
- Contains no fibre
- Only sweet
WHY DATES?
Because chocolate deserves a better sweetener.
Same chocolate.
A very different sweetener.
Refined sugar brings sweetness. Dates* bring sweetness from real fruitβand a little more to the table.
OUR SWEETENER
Dates*
- One whole-fruit ingredient
- Naturally contain fibre
- Subtly caramel-like
- Sweetness from real fruit
More than
just sweet.
Fibre is the part of plant foods your body doesnβt digest. It supports normal digestion and helps keep you regularβin plain English, it helps move things along. Dates bring more to your chocolate than sweetness alone.
FRUIT FIRST
Our sweetness starts with real whole fruitβnot refined table sugar.
MADE FOR CHOCOLATE
Dates have a naturally caramel-like character that complements deep cacao flavour.
NOTHING HIDING BEHIND THE SWEETNESS
Sweetened only with Dates*βnever refined sugar, sugar alcohols, stevia or monk fruit.
Real ingredients.
Real flavour.
Simple, thoughtfully chosen ingredients that make chocolate taste like chocolate.
Organic cacao
For real, deep chocolate flavour.
Dates*
A solar-dried, gently milled real-fruit sweetener.
Milk
For creaminess in our milk-chocolate recipes.
Nuts, seeds
& fruit
Selected for flavour, texture and crunch.
A pinch
of salt
To make the chocolate taste even more chocolatey.
But does it still taste like chocolate?
Yesβ100%. Rich, creamy and properly indulgent, because it is real chocolate. The difference is what makes it sweet: Dates* instead of refined sugar.
The chocolate comes first.
The better sweetener is the surprise.
*100% organic whole-fruit dates, solar-dried and gently milled.
